Hi! I'm Luis, and I am a product designer based in Berlin, working in UX and digital mostly for B2B, SaaS, and internal toolings, web design and UX strategy.

→ UX/UI/Product → UX Strategy → Industrial → Web

Recent Projects

Veeqo / Amazon

Customer pain point analysis, solutions & parity with older UI

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Veeqo Design System

Consolidation, optimisation and improvement of Veeqo Design System

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Fairmas

a web-based solution for efficient cost and revenue planning and transparent reporting to increase a hotel profit

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Fairmas Design System

a web-based solution for efficient cost and revenue planning and transparent reporting to increase a hotel profit

→ view project

UX Strategy

UX Strategy is a critical component in designing products and services that are user-centred.
At its core, UX Strategy provides direction and clarity on who we’re designing for, what to design, how to design it, and why.
The goal is to have an impact on the lives of our customers, in a way that creates value for the business.

This is me

I am a product designer based in Berlin–Mexican at heart, pragmatically German.

From digital product to traditional industrial design, I have been involved in UX/UI and digital product design in Amazon, Veeqo, and Fairmas. I have also worked for a German publishing house, and have worked at Marcel Wanders in Amsterdam, and Luca Nichetto's Design Studio in Stockholm.

I've lived in several cities and I speak Spanish, English, and German fluently.